Mercedes E320
1994
(Nov 06 - Present)
Mercedes Logo
The three-pointed star was supposed to symbolize Daimler’s ambition of universal motorization – “on land, on water and in the air”. Over the years, various small additions were made. In 1916, the points were surrounded by a circle, in which four small stars and the word Mercedes were integrated, or alternatively the names of the DMG plants at Untertürkheim or Berlin-Marienfelde. (…)
A star guiding motorists everywhere
(…) At this point a new trademark was designed, which brought together the
main characteristics of both the existing emblems – the world renowned
three-pointed star belonging to Daimler-Motoren-Gesellschaft was surrounded with
its trade name ‘Mercedes’ as well as that of the equally famous name
‘Benz’, whose laurel wreath entwined the two names together.
This trademark, which has changed little over the decades, still adorns
Mercedes-Benz vehicles and has come to represent quality and safety on roads
everywhere. And throughout the world the name Mercedes-Benz is synonymous with
tradition, innovation and the future of the automobile.